Facebook Advertising: Should you bother?
Here you go, on the day Facebook goes public, in one of the biggest stock market IPOs in history, we're asking should brands bother with Facebook advertising if 44% of people say they would never click on a sponsored ad? A global survey undertaken by the independent digital marketing agency, Greenlight, reveals 30% of people 'strongly distrust' Facebook with their personal data whilst 44% say they would ‘never’ click on Facebook sponsored ads, all of which indicates Facebook's advertising programme has an upward struggle. It's going to get interesting! May 18, 2012










